Funnel/GoHighLevel

Airbnb Skool Funnel Build & Automation

Project Goals

Build a high-converting funnel for Ryan Garnhum’s Airbnb Skool Community that guides users from a free opt-in to premium membership and eventually into a coaching program. The goal was to streamline the user journey and automate onboarding into Skool.

Solutions

• Designed a responsive and modern funnel using GoHighLevel (GHL)

• Integrated GHL checkout forms to upsell users from free to paid membership

• Added a second upsell with GHL calendar booking for strategy calls (coaching program)

• Used Zapier to automate Skool community invitations based on funnel actions

• Structured the funnel to clearly showcase value, build trust, and convert leads efficiently

Impact

• Created a seamless sales flow from opt-in to paid membership to coaching enrollment

• Reduced manual work with automated Skool invites and GHL workflows

• Delivered a modern, mobile-friendly experience that aligns with Ryan’s brand

• Set up a scalable funnel system ready for growth and future offers